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Market Snapshots®
may be sent automatically
Don't forget that you can setup
your Market Snapshots® to be
sent automatically from a new
lead on your web-site. Just
like an automated plan provides
a quick response to the
consumer, the Markset Snapshot®
provides general market
information to impress him or
her with your response speed and
level of knowledge. It gives
consumers an overview of their
neighborhood. But, they still
need your expert analysis which
may require you to provide
either a CMA or a Home Market
Report. Of course, your first
follow-up phone call will help
you determine which is
appropriate for this particular
prospect.
The initial Market Snapshot®
subscription includes 150
prospects concurrently receiving
Market Snapshots. Should you
desire to increase the number,
you can subscribe to additional
increments.
What do you see?
There are times when you desire
to see information either on screen
or on a report from within TOP
PRODUCER 7i. One of those pieces of
information is how to contact your
client. Some REALTORS are unaware
that when viewing a display of a
selected group, or viewing a single
line report, that you control which
piece of contact information
displays (home phone number, office
phone number , mobile phone number,
FAX number, e-mail address, or
web-site).
Your control of this information
is set from within the individual's
Contact Record, the Contact
Information page, and by your
setting in the Show in List
drop-down selection. Once set, this
establishes how you will see this
data. So long as you have recorded
the information you desire to see,
you can choose to have it displayed
when you either search for records
or view reports. If you always want
to see a phone number, and you have
recorded one within the Contact
Record, don't let it show you an
e-mail address just because you set
the system to display something you
did not desire to see. Change it
now and you will appreciate it
later.
Expireds Marketing
Have you checked out the series
of twenty-five expired
letters and e-mails
within TOP PRODUCER 7i? If not,
why not check out the materials?
Many REALTORS check their MLS
daily to get leads on expired
listings. The
tools are already within TOP
PRODUCER 7i to help you market
to this group. Why not check
out the materials
and consider adding these
materials to your repetoire?
Birthdays
Yes, I know that you have TOP
PRODUCER 7i set to notify you of
your client's birthdays. This is a
nice feature which permits you to
either call or send a card. Of
course, should you desire to send
cards through the mail, I suggest
that you record the birthdays both
under the Primary / Secondary
person's record as well as in the
Family and Friends section. The
first can be easily searched, while
the second shows you birthdays when
you highlight the Family and Friends
icon while talking with your clients
during your quarterly calls.
Should you desire to send cards
through the U.S. Postal Service, you
may want to purchase them all at one
time. This is easily done be
getting a count of everyone having a
birthday during a particular month.
This is where having birthdays
recorded under the Primary and
Secondary persons name is useful.
First, search on
Primary.person.birthday and ask to
be limited to a particular month.
Print out a report. The first
person on the report will have the
birthday during that month. Next,
search on Secondary.person.birthday
and ask this, again, to be limited
to a particular month. Print out
the report. The second person on
the list will have the birthday that
month. If you combined them
together, you would not know if the
first or second person was having
the birthday during that month.
Count the numbers on the first
report, count those on the second
report, add them together, and you
know how many cards to purchase.
Yes, of course, you could expand
this and include gender in your
search as well. This would require
four searches, but you would be then
know how many males and how many
females had birthdays that
particular month. Alternatively, as
you make your counts from the
paragraph above, just look at the
names and you should be able to see
which are either male or female
names and similar results. The only
places you might have problems is
when you see names such as Lynn,
Shawn, etc., which could be of
either gender.
Now, if you desire to deliver
birthday messages in a different
format, you might consider an
alternative subscription service to
www.BirthdayAlarm.com . For
only $13.95 per year, they will
remind you of birthdays ,
anniversaries, etc., and send a
Macromedia Flash animated card of
your choosing to your client. You
choose the card, type in your
message, and it is delivered to the
client's e-mail box. You get a
reminder in sufficient time to
choose the card, not postage, and no
purchasing of cards each month. It
only takes a dozen clients to make
this a much less expensive means of
delivering cards that the USPS.
Just something for your
consideration.
Top Producer® Website
Custom Themes and other changes
In addition to adding new theme
designs to our vast repository,
Top Producer® Websites
now offer you the flexibility to
upload your own banner image to
create a personalized theme. Of
course, this makes it possible
to use the same customized
banner your use on your CMAs,
Buyer Presentations, and
customized letter stationery as
well as within your web-site,
creating one unique theme in all
your materials. If you want to
really brand your
name/team/image, using
consistent messages across all
advertising mediums has its
advantages.
Also during the month updates
were made to the TOP PRODUCER
designed web-sites. This
reminds me that some REALTORS
have complained that their
locally provided IDX interface
shows the listing REALTOR's
name. Thankfully, if you are
using a TOP PRODUCER designed
web-site with IDX, the listing
REALTOR's name does not show. A
real benefit if you want to have
your viewers come back through
you to see those listings.
Top Producer® Website
Open House Calendar
Yes, I realize that many
REALTORS would prefer to avoid
holding Open House events. But,
for those of you who do, you now
have a great way to let your
clients know about them. In
addition to sending e-mails with
Marketing Links (showing your
newest flyer) to your
prospective buyers, you can now
advertise your upcoming Open
Houses through a dynamic Open
House Calendar page. Just
another way that the newest
version 3.0 of Top Producer®
Websites provides you with
additional capabilities.
Top Producer® Website
Blogs
Top Producer® Websites now
offers a Top Producer® Blogs
free of charge. Should you
desire to provide local
information, whether on real
estate, your community, local
happenings, etc, they may all go
into your blog for viewing by
your site's visitors. Of
course, you have control over
what is actually published, but
this does give you a way to both
keep your clients abreast of
current events and permit some
local interaction.
Are you using Lead
Inquiry Forms on your website?
Lead Forms permit you to accept
data from potential clients and link
it directly with your TOP PRODUCER
7i Lead Manager. This is a great
way to have your website work for
you. No longer do you need to
receive e-mails about a potential
lead. Instead, data on your
potential lead is automatically
linked into your Lead Manager. You
do less typing and the action
happens in the background.
If you have not been using Lead
Forms, please click HELP, SEARCH,
and type in Lead Inquiry Forms.
You'll want to implement these on
your personal website.
If you are using Top Producer
Websites, you may also use Lead
Inquiry Forms as a registration page
anywhere within your website. From
any page, you may force clients to
fill out the form before they can
delve further into your website.
Top Producer® Website
Open House Calendar
Yes, I realize that many
REALTORS would prefer to avoid
holding Open House events. But,
for those of you who do, you now
have a great way to let your
clients know about them. In
addition to sending e-mails with
Marketing Links (showing your
newest flyer) to your
prospective buyers, you can now
advertise your upcoming Open
Houses through a dynamic Open
House Calendar page. Just
another way that the newest
version 3.0 of Top Producer®
Websites provides you with
additional capabilities.
Top Producer® Website
Custom Themes and other changes
In addition to adding new theme
designs to our vast repository,
Top Producer® Websites
now offer you the flexibility to
upload your own banner image to
create a personalized theme. Of
course, this makes it possible
to use the same customized
banner your use on your CMAs,
Buyer Presentations, and
customized letter stationery as
well as within your web-site,
creating one unique theme in all
your materials. If you want to
really brand your
name/team/image, using
consistent messages across all
advertising mediums has its
advantages.
Also during the month updates
were made to the TOP PRODUCER
designed web-sites. This
reminds me that some REALTORS
have complained that their
locally provided IDX interface
shows the listing REALTOR's
name. Thankfully, if you are
using a TOP PRODUCER designed
web-site with IDX, the listing
REALTOR's name does not show. A
real benefit if you want to have
your viewers come back through
you to see those listings.
Top Producer® Website
Registration Lead Forms
Top Producer Websites now
provides the option to display a
lead form to your visitors
before they can access specific
Web pages. This will enable you
to obtain information on the
visitor before displaying
valuable information, such as
articles, listings, and more. A
useful means of insuring that
you can follow-up with everyone
who views your site. Of course,
if automated, your computer can
send follow-up materials to your
potential clients before you
even have a chance to call and
qualify their interest.
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