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[ CLASS NOTES:  Generally, this would be the first of multiple messages, probably three or four, which are designed to keep your potential client 'on the hook' until you are able to call and qualify the individual.  Since they may provide their information over a long weekend, in case you are not working, you want the machine to send out multiple messages, one day apart, to keep them interested in your services.  This is done by developing two Lead Plans (one buyer, one seller), which specifies that these messages plus a qualifying telephone call are scheduled.  You schedule the plan through the use of Auto Apply Plan Rules found under the Calendar menu.  A call is scheduled for day 0 in your plan, while messages are scheduled for days 0, 1, 2, & 3.  If you don't contact them by telephone, your call continues to roll over into the next day's activities.  

Therefore, if your lead makes an inquiry Friday night, they get an immediate message response, and even if you don't call until Monday, they will have also received a message on Saturday, Sunday, and Monday.  Your first message may be a simple "Thank You" for their inquiry, the second a biography, the third information about your company, and the fourth information about your services as either a seller's or buyer's representative.

Once you qualify the client, you might choose to discontinue to balance of the plan.  Therefore, if the lead arrives on Tuesday evening and you call on Wednesday morning, you might turn off the plan so that the last two e-mails are not delivered.  You then determine what action you should take relative to the lead and whether they should be placed on another Action Plan of some sort. ]